Digital Wellness Partners
ROI calculator

What could your ad spend actually return?

Enter your numbers to project leads, booked appointments, new patients, revenue, ROI and ROAS, then see where your funnel is leaking and what to fix first.

Your numbers

Marketing
What you pay Meta or Google each month. $50/day is roughly $1,500/month.
What you pay each month to run the marketing (agency, freelancer or in-house time). Leave at 0 to judge the ads alone; add it to see your true return.
Average cost to acquire a lead. Industry average: $5–$50 depending on channel and how much you pre-qualify.
Your funnel
Share of leads booked into an appointment. Industry benchmark: 10–20%. Fast, persistent follow-up pushes this far higher.
Share of booked appointments that attend. Typical range: 70–95% with a good reminder and nurturing protocol.
Share of attended consultations that buy. 30–40% is realistic when you are starting out.
Your offer
What a new patient pays for the first purchase or package (front-end revenue).
Value of the larger, comprehensive treatment plan (back-end revenue).
Share of new patients who move onto the comprehensive plan. 10–20% is a common range.
Repeat visits, memberships or monthly programs a new patient typically buys in their first year, on top of the intro offer and plan. Leave at 0 to count only the first purchases.
What you keep from each dollar of revenue after product, consumables and provider costs. Many cash-pay services run 50–80%.

Projected results (monthly)

Total leads
60
Booked appointments
30
Showed appointments
21
New patients
7
$214 per patient
Front-end revenue
$8,400
Back-end revenue
$3,000
1 treatment plan
Total revenue
$11,400
on $1,500 total investment
Return on investment (ROI)
660%
Return on ad spend (ROAS)
7.6x
Net profit
$6,480
after 70% margin and all marketing costs
Break-even cost per lead
$141
You pay $25: $116 of headroom
Your biggest levers

Extra monthly profit from a 10% improvement in each step

  1. 1Cut cost per lead by 10%+$943/mo
  2. 2Book 10% more of your leads+$849/mo
  3. 3Get 10% more patients to show up+$849/mo

Projections only, based on the numbers you enter. Results depend on your market, offer, budget and follow-up.

Walkthrough

How to read your numbers, in under seven minutes.

Simeon walks through two realistic campaigns: what each metric means, the benchmarks to aim for, and how we judge a campaign on the call.

What a $1,500 and a $3,000 monthly budget can realistically return
Which numbers your team controls, and which the ads control
How to spot the broken step in your funnel
Get started

Want us to run these numbers for your clinic?

Book a free 30-minute strategy call. We'll plug in your real numbers, compare them with benchmarks, and show you where the biggest gains are.

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